Oarsmans Fiji

Crafting a new identity for a lodge in the Fijian Islands of Yasawa, I prioritised preserving cultural integrity and reflecting Fijian customs while infusing modern allure to attract tourists. This rebrand entailed creating a comprehensive brand kit, encompassing a website, print materials, EDMs, and social content, all paying homage to the island's rich history and respecting Yasawa Custodian traditions. By seamlessly incorporating local artisan work, I blended traditional mali patterns with modern graphics, earning gratitude from the Island Chief.

2018-2020

Collaborators: JDNAS Creative
Branding, Campaign, Digital, eDM, Motion, Packaging, Print, Social, Web