Woolworths Group - ALNF

Working with the BlueDot Creative team, a new Visual Identity was developed for the Books and Brekky Program, sponsored by the Australian Literacy and Numeracy Foundation (ALNF) in partnership with Woolworths Supermarket and BIG W. The project aimed to enhance the program’s visibility and highlight its impact on literacy and education in vulnerable Australian communities. By focusing on thoughtful design and strategic branding, the initiative sought to deepen audience engagement and amplify its positive influence.

2022

Collaborators: BlueDot Creative Team, ALNF, WooliesX
Branding, Creative