ALNF - Woolworths Group

In collaboration with the BlueDot Creative team, I led the comprehensive development of a fresh Visual Identity for the Books and Brekky Program, sponsored by the Australian Literacy and Numeracy Foundation (ALNF), in partnership with Woolworths Supermarket and BIG W. This project aimed to not only enhance the program's visibility but also to underscore its profound impact on literacy and education within vulnerable Australian communities. Through meticulous design and strategic branding, we sought to amplify the program's reach and engagement, fostering a deeper connection with its audience and magnifying its positive influence on the lives of countless individuals.

2022

Collaborators: BlueDot Creative Team, ALNF, WooliesX
Branding, Creative